We know that when someone brings Miche Mix to a get-together, something memorable is about to happen.
something memorable is about to happen
We were the first to bottle the michelada, adding flavour to everything around us so that what’s good can become great.
We transform each get-together into a memorable experience, driven by our zest for life and need for spice. It’s not the same to grab a beer with friends than to drink some micheladas with your crew.
We are more than a beer mixer; we are creators – of experiences, entertainment, and laughter. We transform enjoyable moments into memories.
Everything we do we do so with our mission top-of-mind:
To spark fun-filled moments and a unique flavour.
MICHE MIX
Moments
1998
MICHE MIX was born in Monterrey, Mexico after two high school students have an idea during a party with friends. Why don’t we bottle the michelada mix and make it easier for people to enjoy this delicious drink?
1999
Open for business
MICHE MIX is the first to bottle the original mix for the michelada, inspired by the original recipe.
2003
The first trip
MICHE MIX expands to Central America, with products on shelves in Guatemala and Costa Rica.
2005
Miche Mix adds two new flavours to its lineup:
Salimón and Michemoy.
2010
Flying high
MICHE MIX grows exponentially as production capacity doubles.
2012
Knock, knock, neighbor
Export to the United States begins, mainly to Texas, North Carolina, Georgia and Illinois.
2013
Miche Mix makes it easier to take your michelada anywhere you need to go with the
MICHE MIX Miche Lista cup.
2019
The newest member of the band
Our spiciest product,
MICHE MIX Habanera,
is born.
2020
Euro Trip
Bringing the mexican flavour to London.
Our dream
Through the michelada and the rest of our future product lines, to showcase Mexico for what it is: a fun, high-quality and particularly cool country. In the process, upholding our mission: creating extraordinary moments around the globe.
1998
Where it all started
MICHE MIX was born in Monterrey, Mexico after two high school students have an idea during a party with friends.
2012
Knock, knock, neighbor
Export to the United States begins, mainly to Texas, North Carolina, Georgia and Illinois.
1999
Open for business
MICHE MIX is the first to bottle the original mix for the michelada, inspired by the original recipe.
2013
Let’s go places
Miche Mix makes it easier to take your michelada anywhere you need to go with the
MICHE MIX Miche Lista cup.
2003
The first trip
MICHE MIX expands to Central America, with products on shelves in Guatemala and Costa Rica.
2019
The newest member of the band
Our spiciest product,
MICHE MIX Habanera,
is born.
2005
Miche Mix adds two new flavours to its lineup:
Salimón and Michemoy.
2020
Euro Trip
Bringing the mexican flavour to London.
2010
Flying high
MICHE MIX grows exponentially as production capacity doubles.
Our dream
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