Who we are • Michemix

We know that when someone brings Miche Mix to a get-together, something memorable is about to happen.

We know that when someone brings Miche Mix to a get-together,
something memorable is about to happen

We were the first to bottle the michelada, adding flavour to everything around us so that what’s good can become great.

We transform each get-together into a memorable experience, driven by our zest for life and need for spice. It’s not the same to grab a beer with friends than to drink some micheladas with your crew.

We are more than a beer mixer; we are creators – of experiences, entertainment, and laughter. We transform enjoyable moments into memories.

Today, you can find Miche Mix in more than 50,000 stores in Mexico, USA, and beyond, reaching as far as the United Kingdom, Canada and Guatemala.

Everything we do we do so with our mission top-of-mind:

To spark fun-filled moments and a unique flavour.

MICHE MIX
Moments

1998

Where it all started
MICHE MIX was born in Monterrey, Mexico after two high school students have an idea during a party with friends. Why don’t we bottle the michelada mix and make it easier for people to enjoy this delicious drink?

1999

Open for business
MICHE MIX is the first to bottle the original mix for the michelada, inspired by the original recipe.

2003

The first trip
MICHE MIX expands to Central America, with products on shelves in Guatemala and Costa Rica.

2005

The crew grows
Miche Mix adds two new flavours to its lineup:

Salimón and Michemoy.

2010

Flying high
MICHE MIX grows exponentially as production capacity doubles.

2012

Knock, knock, neighbor
Export to the United States begins, mainly to Texas, North Carolina, Georgia and Illinois.

2013

Let’s go places
Miche Mix makes it easier to take your michelada anywhere you need to go with the

MICHE MIX Miche Lista cup.

2019

The newest member of the band
Our spiciest product,

MICHE MIX Habanera,

is born.

2020

Euro Trip
Bringing the mexican flavour to London.

Our dream

Through the michelada and the rest of our future product lines, to showcase Mexico for what it is: a fun, high-quality and particularly cool country. In the process, upholding our mission: creating extraordinary moments around the globe.